AgencySparks: Leveraging Data in 2019 by Blake Williams
AgencySparks: Leveraging Data in 2019 by Blake Williams
Today, marketers can directly correlate online communications with in-store sales (or other real-world activities) and vice versa. Marketers can predict actionable metrics like customer intent by week, by designated market area (DMA), or by whatever combination of filters is most relevant or useful.
