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Apple's Privacy Changes Represent 'Tectonic Shift' for Digital Ad Industry


Apple's Privacy Changes Represent 'Tectonic Shift' for Digital Ad Industry

By Lance Porigow
Our Chief Marketing Officer Lance Porigow shares perspective on tectonic shift in privacy: "Apple is consistently ahead of Google on privacy and transparency issues. Each focuses on what’s best for their audience and Apple is in the service of selling consumers elegant technology, whereas Google is mostly selling advertising to marketers."