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Full Steam Ahead: The Shipyard Starts Year Off With New Business Win Streak

Full Steam Ahead: The Shipyard Starts Year Off With New Business Win Streak

First published in MediaPost Agency Daily by Steve McClellan @mp_mcclellan, April 14, 2021

Back in December, The Shipyard marketing agency acquired creative shop Mering for an undisclosed sum.

Since then the combined entity has won a pocketful of new business wins including trade group California Wines, CAS (a division of the American Chemical Society), Visit SLO Cal, the tourism board for the San Luis Obispo County region, Serengeti Eyewear and California Wines.

Combined ad spend for the accounts is approximately $15 million.

For Visit SLO Cal Mering and The Shipyard are the AOR team on the account, responsible for brand strategy and development, media and creative. The brand’s first campaign will debut in Fall 2021.

California Wines is launching a new global brand consumer campaign to elevate awareness and affinity and showcasing California wine as a leader in innovative wine making and sustainable winegrowing.

Serengeti Eyewear is a division of Bollé Brands. The Shipyard is its new global Agency of Record.

Rick Milenthal, CEO at The Shipyard said. “The Shipyard/Mering partnership is off to a great start. We feel so fortunate to add these global brands to our roster and can’t wait to help build their business.”

The Shipyard now totals 120 people across four cities including Columbus, Newport Beach, Sacramento and San Diego. The agency is a member of Worldwide Partners agency consortium which has affiliates across the globe.