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Industry Interrupted


Industry Interrupted

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This downloadable PDF is an excerpt of the ANA Marketing Futures Podcast Hub, first published on August 5, 2021.





It’s safe to say that 2020 was a surreal year for everyone, but for Dave Mering, founder of the Mering Agency, a Shipyard company, that doesn’t begin to describe it. Dave, an expert on marketing travel and tourism, talks about how his agency faced massive challenges due to the pandemic. However, with flexible operation and innovative thinking, he and his team were able to create compelling work that kept tourist destinations top of mind without actually encouraging them to travel.

 

The ANA Marketing Futures Podcast is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Marketing Futures podcast looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.