The Shipyard Awarded AdExchanger 2020 Programmatic Power Player
The Shipyard Awarded AdExchanger 2020 Programmatic Power Player
The following profile was first published by AdExchanger.
The Shipyard is one of the top independent marketing and consulting agencies, and its mission is to join data together with creativity. In order to do so, The Shipyard uses a proven, four-step process that drives growth for clients: identify hundreds of audiences; use first-party data to predict which audiences are the most valuable; employ data-driven storytelling; and then systematically test and optimize messaging and audiences. This process is managed by The Shipyard’s proprietary platform, called The Helm, and regularly results in lower cost per acquisition, higher conversion rates, lower media costs and more effective creative for clients.
