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The Shipyard Sets Up New Ecommerce Practice, Taps Its CMO To Run It


The Shipyard Sets Up New Ecommerce Practice, Taps Its CMO To Run It

By Richard Whitman

Marketing agency The Shipyard has created a new ecommerce practice designed to create and expand DTC channels for clients. The agency calls its approach “marketing engineering,” which it says unites creativity, behavioral data and performance-marketing strategy to optimize ecommerce effectiveness.

The Shipyard CEO Rick Milenthal says “ecommerce is not only a way to expand D2C sales, it also improves all marketing with an exponential expansion of first-party data identifying new audiences that can be reached through customized creative messaging." Read More