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Unlocking Your Brand’s Omnichannel Power Through D2C Selling


Unlocking Your Brand’s Omnichannel Power Through D2C Selling

The pandemic has fueled an explosion in online buying, yet too many brands are only along for the ride, relying on their retail partners to share glimpses of first-party data that show past demand rather than a clear and predictive road map to future growth.

There’s no question that ecommerce is exploding right now—in fact, the latest eMarketer data shows retail ecommerce sales increased 32.4% in 2020. However, its share of overall consumer spending still pales to the overall power of omnichannel selling: ecommerce represents 14.4% of total retail sales, which means over 85% of retail sales are still happening offline. While direct-to-consumer (D2C) selling can boost revenues, its true power is its ability to give marketers the insights they need to succeed across all channels, partnerships and marketing strategies. Read More