Grab your headphones! In an effort to help navigate through the stress, trauma and adversity we face in today’s climate, CEO of The Shipyard, Rick Milenthal, hosts the podcast “Voices of Resilience.” Alongside influential voices and thought leaders, Milenthal aims to break stigmas and remind us that we are not alone… resilience is within our grasp. #communicationcancure #mentalhealth #COVID19
We are honored to congratulate our client, Scotts Miracle-Gro as they were recently recognized as the top brand in the Gartner Digital IQ Index Score – Home Care US 2020 “Parent Company” category. This annual report highlights insights and takeaways related to best practices for cost-efficiencies, content strategy and marketing channel optimization for brands.
Congratulations the Scotts Miracle-Gro team…we are proud to be your partner!"
Chief Strategy Officer, David Grzelak speaks to the importance of finding a balance between creativity and data in the world of marketing. We know how to cohabitate together as data geeks, strategists and artists. #MarketingEngineers #DataScienceAndCreativityLivingInSin
The Shipyard continues to research and share information with our clients on topics of major interest. To this point, The Shipyard's Media team, put together a brief summary of observations gleaned from various sources called Covid-19 Impact On Brands and Media. In summary, it highlights three major themes: • How consumers are adopting to the current environment • What consumers want from brands, and; • How brands should respond and through which channels
We may not have the ability to meet up and enjoy each other's company right now, but with the help of our local BrewDog's delivery program, our team was able to come together and enjoy a cold one over a virtual happy hour. Thank you BrewDog #TSYxBrewDog #BrewDogFromHome
Now more than ever, the world of marketing strives to enhance the importance of cautious messaging and appropriate delivery. We are all working to strengthen relevancy in this unprecedented market while recognizing the sensitivity around the challenges we are facing at this time.
In this week’s MediaPost article, The Shipyard’s CEO, Rick Milenthal shares 5 marketing tips for how brands can be a beacon of hope and otherwise provide a light in this unique situation.