Data is a gift that keeps giving. Growing at an exponential rate, the amount and types of data marketers can access gives a glimpse into the consumers’ world and desires.
If CES 2019 proved one thing, it is that every company, must become a tech company. This was apparent through the display and discussion surrounding 5G, AI, loT, and 8K TV, which dominated the exhibition hall floors.
A shifting conversation around data will be a major theme for marketers in 2019. Our CEO Rick Milenthal shares perspective on breaking down taboos and what we can expect in 2019.
As companies invest more in the collection and analysis of customer data, the expectation rises that deep customer knowledge alone will drive more efficient and impactful marketing.
It’s a powerful point of view but can also prompt creative leadership to wonder: Will a reliance on data kill creativity?
