Thought Leadership

Thought Leadership

By harmonizing millions of data points, we create a deep, personalized understanding of your consumers to predict their behaviors and aspirations.
Now more than ever, the world of marketing strives to enhance the importance of cautious messaging and appropriate delivery. We are all working to strengthen relevancy in this unprecedented market while recognizing the sensitivity around the challenges we are facing at this time.

In this week’s MediaPost article, The Shipyard’s CEO, Rick Milenthal shares 5 marketing tips for how brands can be a beacon of hope and otherwise provide a light in this unique situation.
Fox28 Interview with CEO Rick Milenthal: Advice for Small Businesses to Stay Positive through the Coronavirus Pandemic
CEO Rick Milenthal shares what companies should be doing in this time of the Corona Virus crisis on Joel Riley's News 610 Radio Podcast
Our very own, Lance Porigow - "One particular method we deploy is 'reverse segmentation' – layering data sets on top of each other to create segments built from the ground up based on performance – which compares favorably with traditional segmentation." #MarketingEngineers #datainsights
The Shipyard received four American Advertising Federation (AAF) or “Addy Awards” including the coveted “Pride of Columbus“ Addy! We were recognized for our work on WonderBus Music Festival’s Brand Identity and the accompanying poster “The Night of Wonder”, Pure Spectrum 1850 Branding, and the WonderBus Music Festival event itself - designed to raise the volume on mental health awareness.

hashtag#theshipyard hashtag#LaLaLa
The Shipyard has built a proprietary platform called The Helm that drives programmatic media & allows clients to uncover real-time insight into performance. With a total investment well over $1 million, CEO Rick Milenthal said the approach is designed to help CMOs who, as he noted, “are constantly being pressed to prove ROI and eliminate inefficiencies.” hashtag#MarketingEngineers
The Shipyard received a prestigious “Echo Award” from the Association of National Advertisers (ANA) for "Best Use of Data-Driven Technology" on behalf of our client partner Weleda.
In a fundamental way, a target market is a like a galaxy. Both seem like comprehensive, discrete entities, complete unto themselves, until we look closely. But ultimately, a galaxy is an aggregation of micro-phenomena – stars, planets, comets – each with its own discrete existences and properties.
How do companies segment audiences today? To what extent are marketers providing a cohesive, tailored customer experience across all touchpoints?
In the expanding universe of programmatic media, there are more ways than ever to reach a target audience, with even greater precision.