In a fundamental way, a target market is a like a galaxy. Both seem like comprehensive, discrete entities, complete unto themselves, until we look closely. But ultimately, a galaxy is an aggregation of micro-phenomena – stars, planets, comets – each with its own discrete existences and properties.
If CES 2019 proved one thing, it is that every company, must become a tech company. This was apparent through the display and discussion surrounding 5G, AI, loT, and 8K TV, which dominated the exhibition hall floors.