What we do
By harmonizing millions of data points, we create a deep, personalized understanding of your consumers to predict their behaviors and aspirations.
Customer Experience 2019
How do companies segment audiences today? To what extent are marketers providing a cohesive, tailored customer experience across all touchpoints?
ADExchanger: We Need To Evolve The Creative Model by Dave Grzelak
In the expanding universe of programmatic media, there are more ways than ever to reach a target audience, with even greater precision.
AgencySparks: Leveraging Data in 2019 by Blake Williams
Data is a gift that keeps giving. Growing at an exponential rate, the amount and types of data marketers can access gives a glimpse into the consumers’ world and desires.
The Meeker Report & What It Says About Marketing Engineering by John Sydnor
Mary Meeker’s Report came out on Tuesday, and it was exciting to see how closely it aligns with many of the beliefs we have at The Shipyard.
ShootOnline: The Shipyard Lights Up New 'Future of Energy' Campaign for AEP
How does a company with a 112-year-old past talk about the future?
MediaPost: Adapting The Creative Brief To The Age Of Data Science by David Sonderman
If you want to understand the gap between creativity and data science in marketing, look no further than the creative brief.
AdAge 2019 Forecast: The Year Ahead
Transparency and accountability are once again major storylines in 2019.
Consumer Electronics Show 2019
If CES 2019 proved one thing, it is that every company, must become a tech company. This was apparent through the display and discussion surrounding 5G, AI, loT, and 8K TV, which dominated the exhibition hall floors.
Trending Now: The Shifting, Growing Impact Of Data
A shifting conversation around data will be a major theme for marketers in 2019. Our CEO Rick Milenthal shares perspective on breaking down taboos and what we can expect in 2019.
Article: Data and Creativity Living in Sin
As companies invest more in the collection and analysis of customer data, the expectation rises that deep customer knowledge alone will drive more efficient and impactful marketing.
It’s a powerful point of view but can also prompt creative leadership to wonder: Will a reliance on data kill creativity?
© The Shipyard 2019