Now more than ever, the world of marketing strives to enhance the importance of cautious messaging and appropriate delivery. We are all working to strengthen relevancy in this unprecedented market while recognizing the sensitivity around the challenges we are facing at this time.
In this week’s MediaPost article, The Shipyard’s CEO, Rick Milenthal shares 5 marketing tips for how brands can be a beacon of hope and otherwise provide a light in this unique situation.
Our very own, Lance Porigow - "One particular method we deploy is 'reverse segmentation' – layering data sets on top of each other to create segments built from the ground up based on performance – which compares favorably with traditional segmentation." #MarketingEngineers #datainsights
The Shipyard received four American Advertising Federation (AAF) or “Addy Awards” including the coveted “Pride of Columbus“ Addy! We were recognized for our work on WonderBus Music Festival’s Brand Identity and the accompanying poster “The Night of Wonder”, Pure Spectrum 1850 Branding, and the WonderBus Music Festival event itself - designed to raise the volume on mental health awareness.
The Shipyard has built a proprietary platform called The Helm that drives programmatic media & allows clients to uncover real-time insight into performance. With a total investment well over $1 million, CEO Rick Milenthal said the approach is designed to help CMOs who, as he noted, “are constantly being pressed to prove ROI and eliminate inefficiencies.” hashtag#MarketingEngineers
In a fundamental way, a target market is a like a galaxy. Both seem like comprehensive, discrete entities, complete unto themselves, until we look closely. But ultimately, a galaxy is an aggregation of micro-phenomena – stars, planets, comets – each with its own discrete existences and properties.