Thought Leadership

Article: Data and Creativity Living in Sin

Article: Data and Creativity Living in Sin

By Rick Milenthal
As companies invest more in the collection and analysis of customer data, the expectation rises that deep customer knowledge alone will drive more efficient and impactful marketing.

Hear from The Shipyard's CEO Rick Milenthal on why it's a powerful point of view: will a reliance on data kill creativity?

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