Thought Leadership

Customer Experience 2019

Customer Experience 2019

To deliver an effective customer experience, marketers must first know who their customers and audiences are. This report focuses on how marketers identify audience segments and target groups today.

Read Part 1- Audience Segmentation and Targeting

Marketers believe they have a mandate to personalize customer experiences across channels. That’s because most believe consumers have signaled their interest in receiving more tailored communications through their behavior and actions. And in many cases, personalization seems to be the logical next step in achieving the greatest return on marketing investments in a digital, measurable world.

Read Part 2 - Personalization and Data-Driven Experiences