Thought Leadership

The Meeker Report & What It Says About Marketing Engineering by John Sydnor

The Meeker Report & What It Says About Marketing Engineering by John Sydnor

The core revelations shouldn't surprise anyone: the Smartphone is the ultimate market disruptor; traditional definitions of “behavior” continue to evolve towards a much deeper understanding of consumer behavior, both on and offline; the consumer journey is what truly matters, and blending offline and online consumer data and experiences is the secret to creating a holistic understanding of a true consumption and behaviors.

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