Thought Leadership

Why Marketing Attribution Projects Fail

Why Marketing Attribution Projects Fail

Even if we ask the right questions, we sometimes receive answers that downplay the potential complexity and gloss over the kinds of challenges marketers face. 

How To Avoid The Trap:

  • Don’t underestimate the demands on your in-house marketing teams and vendor partners
  • Drive to incorporate offline marketing and paid social into models
  • Account for seasonal and environmental factors
  • Think through the process of translating outputs to marketing optimizations
  • Plan to validate the model

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