Thought Leadership

Thought Leadership

By harmonizing millions of data points, we create a deep, personalized understanding of your consumers to predict their behaviors and aspirations.
Tenor, a popular GIF platform with more users than Twitter, was acquired Tuesday for an undisclosed amount by Google.

"Through first glance GIFs might seem frivolous, they're actually a powerful concept," Ben Clarke, co-founder and president of digital agency The Shipyard says. "In a very compact frame they combine images, story and text. From an advertiser's perspective this gives...
THE ATTRIBUTION ALBATROSS: Ever since John Wannamaker’s immortal quote that ‘“half my advertising isn’t working, I just don’t know which half”, advertisers have been on a mission to find out what works. Over the last century and a half, the single biggest obstacle to accurately answering this question has been Attribution. Many variables contribute to a success, but how do I know which ones contributed the most, and which contributed little to nothing to the result?…