What we do
By harmonizing millions of data points, we create a deep, personalized understanding of your consumers to predict their behaviors and aspirations.
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Article: Data and Creativity Living in Sin
As companies invest more in the collection and analysis of customer data, the expectation rises that deep customer knowledge alone will drive more efficient and impactful marketing.
It’s a powerful point of view but can also prompt creative leadership to wonder: Will a reliance on data kill creativity?
© The Shipyard 2018