Thought Leadership

Thought Leadership

By harmonizing millions of data points, we create a deep, personalized understanding of your consumers to predict their behaviors and aspirations.
If you want to understand the gap between creativity and data science in marketing, look no further than the creative brief.
As companies invest more in the collection and analysis of customer data, the expectation rises that deep customer knowledge alone will drive more efficient and impactful marketing.

It’s a powerful point of view but can also prompt creative leadership to wonder: Will a reliance on data kill creativity?