Rebuilding a gear brand at high speed

The venerable French sunglass maker wanted to rebuild its brand in North America. Rather than making decisions in a vacuum-sealed boardroom, we aired out five different chapters of the new Bollé brand story in real media. We learned which chapters resonated and with whom (and sold some product along the way), giving guidance and confidence to the next wave of brand bets we’re helping Bollé make.

We proved that vision clarity matters in performance gear, ahead of style, heritage or even athlete endorsement.