We engineered mountainous awe by showcasing mind-blowing nature
When there’s only one word to describe a landscape as majestic as Mammoth Lakes, California, you own it. Then you let nature do the rest of the talking — or in our case, the showing.
Brand Campaign
It’s as real as unreal gets.
In a world consumed by the manufactured realities of social media and deepfakes and the metaverse, there is still a place so naturally extraordinary it simply doesn’t seem real, even when you’re surrounded by it. This is the Real Unreal of Mammoth Lakes — a pure, unfiltered, authentic unreal. The kind of unreal that deserves to be protected. #KeepMammothUnreal.

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The Real Unreal - Mammoth Lakes, California, is unreal natural beauty at every turn. Which is very different than the “unreal” whatever you find on social media.

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55,000 Years - It’s taken millennia for Mammoth Lakes, California, to form into the unreal landscape it is today. Ponder that on your next weekend getaway.

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Another Planet - Mammoth Lakes, California, is like a whole other planet. Except on this planet. Which is pretty unreal if you ask us.

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Acres - Mammoth Lakes, California is big. Really big. It’s also mind-blowingly beautiful, and we’d like to keep it that way.

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How Unreal - Mammoth Lakes, California, is so unreal you may not even trust your senses to tell you how real it is.

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Edibles - In Mammoth Lakes, California, there’s a reason everything is so unreal. Mother Nature, you’ve got some explaining to do.
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