Last year marketing agency The Shipyard, based in Columbus, Ohio, acquired independent California ad shop Mering. Now the two firms are being fully merged with refreshed branding. The combined entity will be called The Shipyard, adding a new tagline: “Engineering Brand Love.”
The agency now totals 140 people across four cities including Columbus, Newport Beach, Sacramento, and San Diego. The Shipyard is a member of the independent agency consortium Worldwide Partners, giving the agency 94 affiliate offices across all continents.
Top management has also been reorganized to lead the integrated entity. The Shipyard founder Rick Milenthal will continue as CEO. Dave Mering, previously Mering CEO becomes vice chairman of The Shipyard.