The partnership with OSU's BASCA launched in 2020 after Milenthal teamed up with Osei Appiah, an Ohio State professor. Already, the program has resulted in The Shipyard hiring two of its first BASCA interns as full-time employees, with another two interns spending this summer at the firm.
One of The Shipyard's new hires is Jelani Gibson, who graduated from OSU this spring. He said the Shipyard's program "really makes tangible change."
"I've heard the excuse, 'Oh, we just can't find any (diverse) talent,'" Gibson said. "I've heard that repeated quite a bit. Programs like this are what really make the difference."
"We're out there, you've just got to look for us," said Mwesi Stokes, the Shipyard's other recent hire.
The lack of diversity in the advertising and marketing industries is clear to Stokes and Gibson. There are prominent examples of companies that have had to go into crisis communication mode because of it, whether it's the Aunt Jemima rebrand, or H&M, which landed in hot water a few years ago over a racist depiction in its advertising.