Back in December, The Shipyard marketing agency acquired creative shop Mering for an undisclosed sum.
Since then the combined entity has won a pocketful of new business wins including trade group California Wines, CAS (a division of the American Chemical Society), Visit SLO Cal, the tourism board for the San Luis Obispo County region, Serengeti Eyewear and California Wines. Combined ad spend for the accounts is approximately $15 million. For Visit SLO Cal Mering and The Shipyard are the AOR team on the account, responsible for brand strategy and development, media and creative. The brand’s first campaign will debut in Fall 2021. California Wines is launching a new global brand consumer campaign to elevate awareness and affinity and showcasing California wine as a leader in innovative wine making and sustainable winegrowing.