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Presentation with the ANA on September 13, 2023

Engineering Curiosity in Creativity: How Exploration Fuels Innovation

Casey Soulies, VP of Digital at The Shipyard, and Adam Ochman, Global Director of Marketing Solutions at Tripadvisor's Wanderlab, recently joined the Association of National Advertisers at the Brand Activation & Creativity Summit to present how they collaborated with San Diego Tourism Authority to create an immersive experience that married out-of-home (OOH) with digital and AR tactics to engage prospective travelers.

In this discussion, they consider the profound relationship between curiosity and creativity, exploring how the spirit of exploration fueled innovation and resulted in a full-funnel approach designed to engage consumers at all stages of the decision journey.

From sparking curiosity through unexpected communication methods to nurturing it through digital content and offering augmented reality experiences, learn how The Shipyard and San Diego Tourism Authority and Wanderlab (Tripadvisor) effectively harnessed the power of curiosity to engage and captivate its target audience.

Watch the recap & download their presentation here!