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First published in The Current
January 5, 2023
by Damian Fowler

How first-party data is transforming the open internet

The current media environment may make moving away from walled-garden environments impossible, but the value of putting additional resources behind more open counterparts is immense.

"Operating in environments where data can flow openly allows for brands to get a much clearer picture of consumer tendencies and behaviors and that additional clarity has obvious impacts across all aspects of media,” Blake Williams, The Shipyard's Director of Data Strategy shared with The Current.

Dig into the full article here.